STOP. THINKING. ABOUT. STARTING

START BUILDING

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You’ve thought about starting a business for a while. You know you want to build something of your own—you just haven’t been able to turn that ambition into action.

For most aspiring business owners, the same three things keep getting in the way:

GUESSING
What business should I actually start?

ANXIETY
What if I choose wrong, waste money, or fail?

PARALYSIS
So I keep thinking instead of moving.

The Business Design Workshop is built to close that gap.

The G A P

G - UESSING

A - NXIETY

P - ARALYSIS

RESERVE MY SEAT

FAQ's

The Business Design Workshop closes the gap between wanting to start a business and knowing what to build.

In one five-hour working session, you'll move through three iterations of your business—exploring different opportunities, testing them against real business fundamentals, and improving them through guided work and live critique.

EXPLORE

Generate possibilities and look beyond your first idea. Explore businesses that fit your skills, experience, resources, and opportunities.

CHALLENGE

Pressure-test the options and work through customer, problem, niche, offer, economics, acquisition, and fit. Present your thinking and get challenged.

RESOLVE

Choose what moves forward and develop the strongest direction and leave with a Business Direction Brief defining the business you're ready to take into the market.

Our Bridge

“You don't have to see the whole staircase, just take the first step.”

— Martin Luther King Jr.

You could work through a business idea alone. Here, you get 14 other perspectives working beside you.

BUILD TOGETHER
Work alongside a small cohort developing their own businesses—not another room of passive students.

GET CHALLENGED
Put your ideas in front of the room. Hear the questions, weaknesses, and opportunities you couldn't see yourself.

LEARN FROM EVERY BUSINESS
Every presentation and critique becomes another case study you can apply to your own.

ITERATE IN REALTIME
Take the feedback back to your workspace, make it better, and put the next version back in front of the room.

The Studio Advantage

“As iron sharpens iron, so one person sharpens another.”

— Proverbs 27:17

You won’t leave with another notebook full of business ideas. You’ll leave with a business direction you’ve explored, challenged, and chosen to take forward instead, you will have:

A BUSINESS WORTH PURSUING

Move beyond “I want to start something” with a specific business direction you’ve explored, challenged, and chosen over the alternatives.

CONFIDENCE IN THE DECISION

Know why you chose this direction—not because it was your first idea, but because you compared opportunities and put your thinking through critique.

A CLEAR STARTING POINT

Know what needs to happen next, what still needs to be proven, and where to focus first—without wasting months building things that don’t matter.

CLARITY & DIRECTION

Course Overview

Five hours. Three iterations. One business direction.

The Business Design Workshop is an in-person working studio for people ready to start their first business but still deciding exactly what to build. You’ll explore multiple opportunities, challenge your assumptions, and refine your strongest direction through guided work and live cohort critique.

What We’ll Cover

• Finding opportunities within your skills, experience and resources
• Exploring business models and adjacent opportunities
• Customer, problem and offer development
• Niche, specialization and differentiation
• Pricing and basic business economics
• Customer acquisition and market testing
• Three guided work sessions
• Three rounds of presentation and critique
• Final Business Direction Brief

Enroll Now

Morning Studio
Saturday, Sept. 5th | 9:00am–2:00pm

Limited to 15 participants per session.

Frequently Asked Questions

The Business Design Workshop is built for people at the very beginning. You don't need a polished idea, business experience, or a plan—you just need the desire to start something and the willingness to work through it.

No. Come with one idea, five ideas, or no idea at all. The workshop is designed to help you explore possibilities and determine which direction is worth pursuing.
Bring it. You'll develop it alongside alternative and adjacent business models, challenge its assumptions, and determine whether your original idea is still the strongest direction.
People who want to start their first business but haven't meaningfully launched yet. If you're already operating a business, this particular workshop probably isn't designed for you.
A completed Business Direction Brief defining the business you're pursuing, who it serves, the problem it solves, your initial offer and business model, why you chose that direction, and what you need to test next.
No. Short lessons introduce the frameworks, but most of the workshop is spent working, presenting, receiving live critique, and developing your business through three iterations.
Bring a laptop, something to write with, and any ideas or notes you've already been considering. Workshop materials will be provided.
You'll leave ready to begin testing and building your chosen business direction. Participants who want continued structure can continue into the 30-Day Business Launch Studio.